The Metropolitan Museum of Art teamed up with Microsoft and MIT to find ways to transform the museum experience using Microsoft AI. Two years ago,  The Metropolitan Museum of Art launched their Open Access platform, making all images and data relating to public-domain artworks in its collection available to everyone online. The goal was […]

With over 2 billion smartphone owners on the planet and most Americans spending at least 40% of their day using devices for things like grocery shopping, running errands, and even getting their dog walked, tech is here to stay. It’s everywhere -including museums and cultural institutions. And it is changing the way people engage […]

When we enter the quiet sanctuary of a museum, we are separated from the whirl of everyday life. Time becomes non-linear and people experience objects and ambiences that have their own stories and histories. Museums are spaces of parallel experiences – visitors thread their way through, making meaning and creating […]

These apps are certainly full of potential. A seamless and functional museum companion app could enrich the museum-going experience through transportive AR experiences, un-Google-able supplemental information, or other multimedia. Unfortunately, the apps can be clunky, unimaginative, and redundant. They introduce reliance on our phones in one of the last places […]

Museums are pillars of culture and learning where people can explore different traditions, new ideas, and unique art forms. They’re also engaging and constantly changing. Curators know this, but potential visitors often don’t. That means many museums are missing out on repeat visitors and new visitors who don’t know about […]

Creating a strong focus on children through the use of interactive, historical reconstructions of machines and tools used in the 19th century is one of three big goals in the museum’s new strategic plan, which will bring some major changes over the next five years. Visitors can expect “fairly dramatic […]

Small art museums have been struggling in the recent years with attracting visitors and generating income. This blog provides you, as representative of an art museum, numerous applicable recommendations and some interesting and recent examples that can help you to attract more visitors.

Quick and easy tips to improve audience engagement. #5 — There is a difference between Advertising vs. Marketing Advertising is making the public aware of your programs and events. The main goal is to raise general awareness — to get new people talking about your museum. Marketing is made to share your programs and […]

This new series looks at some of the ways in which museums are affected by the changing world order. This first article explores the increased public scrutiny of museum boards in the social arena, the growing attention paid to the moral and legal standing of public and semi-public figures, and […]

HOW DOES LEARNING HAPPEN AT MUSEUMS? Learning in museums is an autonomous experience, with visitors taking an active role in planning, monitoring, controlling, and reflecting. We know from decades of research into self-regulated learning that it is important to understand the goals and initial interest people bring to the learning […]