In one experiment, O’Brien and his research team approached people near an exhibit on genetics at Chicago’s Museum of Science and Industry, asking them to rate how much they enjoyed the exhibit and how much they think they’d enjoy perusing it again. While the subjects tended to predict that the […]

Museums and heritage attractions are competing for visitors with other leisure attractions more than ever and the more they know about their visitors or potential visitors the better informed they will be to offer the experience they want (and remove the ones they don’t want) The importance of visitor insight […]

Since the creation of the digital division in 2009, the Met — like most cultural institutions — has been proactively wrestling with the question of what it means to be a museum in the digital age. How should the reach of a museum extend beyond its walls? Some museums choose […]

Content Marketing + Museums = Natural Fit Museums are already focused on storytelling and engaging audiences. However, delivering a portion of that story, and deepening it through relevant digital means is a way to connect with audiences in a new and modern way that people have come to expect.

hile the history of the United States doesn’t change, the demographic makeup of the people who live in the United States is expected to. The region’s economy profits off America’s origin story. If that’s going to continue, local museums have to entice new visitors — representing younger generations and growing […]

A Warsaw company is thrilling visitors to a New York museum with its virtual reality ‘dinosaur’ app. Warsaw-based start-up Immersion has created a mobile app for the Big Apple’s Museum of Natural History which enables users to get up close and personal with a Tyrannosaurus Rex. By donning a pair […]

From museums to theme parks, theatres to sports stadia and churches to casinos, AV technology has become an indispensable part of keeping us all enthralled and entertained, writes Paul Bray. At visitor attractions from museums to theme parks, cutting-edge AV is bending the reality of venues and helping to create […]

Building a loyal customer base is the foundation of many businesses. Getting that stability can be harder for museums, family-friendly activities and other attractions that tend to rely on tourists who are in and out of town just like that.

The global museums initiative Slow Art Day aims to be “counter-cultural to the smartphone and its growing dominance in culture, but also to blockbuster exhibits and the focus on absolute numbers”, says Phil Terry, the US e-commerce entrepreneur who founded the annual event in 2009. The idea germinated during Terry’s […]

Could Generation Y be the key to growing museum audiences? It’s a question that formed the basis of a panel on the third day of Abu Dhabi’s annual Culture Summit, where discussions continued to centre on issues around cultural and media engagement of new audiences, and specifically on the museums sector.