It’s a known fact that a huge number of today’s population has a smartphone, and most of those people, especially millennials, are consumed by the games and apps on their phones. Remember the game Pokémon Go? People were literally obsessed with it, and would travel far and wide to catch […]

Museums must consistently keep their physical space attractive and interesting so their audiences find them relevant and valuable. A current challenge is marketing to Millennials and Centennials. As tech-driven generations, many of these younger consumers would rather play games on their smart phones or shop online than visit a museum. […]

Studies have shown that the dependence on the Internet of Things and smartphones has increased dramatically, especially with millennials. The generation is said to spend more than 5 hours day on their devices, so it can be concluded that the attention span of millennials is relatively short. With proximity marketing and […]

One of the big questions in urbanism is the degree to which culture shapes economic development. Traditionally, it was thought that culture follows from economic development: The more developed and affluent that a city becomes, the more money that it has to spend creating art galleries, museums, concert halls, and other cultural […]

Does your attraction, like many others, depend heavily on “one and done” tourists? Here’s how to encourage repeat visitors.

The seven institutions of National Museum Wales have witnessed a huge jump in visits from overseas – here’s how we did it

DESIGNING A WONDERFUL EXPERIENCE When it is a great experience, going to a museum can teach us, delight us and inspire us; however, a lot of effort goes into a museum exhibit design. As architects, we can learn a lot by understanding the ingredients that make such designs so successful. […]

How the Cooper Hewitt used a much-maligned technology to draw in younger visitors. This article is part of Update or Die, a series from Future Tense about how businesses and other organizations keep up with technological change—and the cost of falling behind.

This article describes a finding from a recent report published by the National Center for Arts Research showing that while overall physical attendance to art museums might be declining, their total points of engagement are actually increasing when virtual visitors are taken into account.

Lumin is the evolution of the museum audio headset. Instead of putting on an audio headset that recites information about the artwork as you approach, Lumin lets visitors see the unseen, imagine the art in its original environment and understand how objects were used during that time period. It encourages visitors […]