MUSEUMS ARE USING NEW TECHNOLOGIES TO CUSTOMIZE VISITOR’S EXPERIENCE. INNOVATIVE MANAGEMENT STRATEGIES ENHANCE AND DIVERSIFY THE CULTURAL TOURSIM OFFER WHILE PROMOTING EDUCATION, ENTERTAINMENT AND ACCESS TO THE ART WORLD. Traditionally museums have placed their management priorities on the inside, meaning, the conservation of their artistic legacy. The outside world, that […]

Since Chinese’s Millennial purchasing power has increased along with China’s growth, they are now able to spend money on their leisure. That’s why more and more families are interested in art, culture, and history now that they can afford it. Most of the visitors come from the middle class, a […]

Officials at the Solomon R. Guggenheim Museum were tight-lipped on Thursday night about an unusual email exchange in which its chief curator is said to have rebuffed a White House request for a Vincent van Gogh painting and offered a gold toilet instead. The exchange between the curator, Nancy Spector, […]

A new app from Google attempts to accurately match your face to one in a famous painting, and it’s getting a lot of attention. The Google Arts & Culture app went viral over the weekend as people discovered the funny results it can provide. Some are accurate while others aren’t […]

NEW YORK’S MUSEUM of Modern Art is under siege. Well, a virtual siege, at least. A group of renegade artists has co-opted the brightly-lit Jackson Pollock gallery on the museum’s fifth floor, turning it into their personal augmented reality playground.

As New York prepares to welcome the Museum of Pizza, it will join similar pop-ups aimed more at inspiring Instagram selfies than spreading knowledge.

The trendy adoption of the word “museum” has the potential to undermine the trust placed in cultural institutions, perhaps altering our relationship to culture, art, and commerce in the process.

For some, there is little more maddening than visiting an art gallery only to find hordes of visitors staring intently, not at the paintings but at their mobile phones.

This year, Slovak museums and galleries will join the Europe-wide event Night of Museums and Galleries for the fourteenth time. Late into the night the attractive accompanying programme will lure visitors to the exhibits of more than 60 institutions and 100 geographical localities around the entire country, Zuzana Vášáryová of […]

We’re standing in front of the painting “Black Cross, New Mexico” by Georgia O’Keeffe at the Art Institute of Chicago when our animated tour guide, Jessamyn Fitzpatrick, asks what O’Keeffe is known for. One woman in our group of eight says flowers. Another pipes up with the female anatomy. Fitzpatrick […]