A Race to the Bottom: Why Museums Need a Digital Strategy

Let’s be honest: Generally, the disconnect of 2020 has proven that the arts and culture industry does not (yet) have a digital strategy. Articles herald memes on TikTok from the Uffizi Gallery, Spotify playlists at the Tate or the art world’s virtual viewing rooms as bastions of digital pioneering. But how much of this innovation has been strategic? How much thinking is behind what is being built? Are these digital initiatives backed by the whole organization or were they the spontaneous brilliance of a specific team member or rogue technologist?

• Patricia Alberto
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