Augmented reality has allowed anyone to design a cultural experience, transforming how people traditionally experience art, impacting museums specifically. Museums are primarily incorporating AR into collections through apps such as Cuseum, Google’s Tango, or Snapchat lenses, letting visitors superimpose their face onto a painting. Mixed reality experiences and activities provide visitors with […]

Art has been a relative latecomer to the digital revolution – at least where we’re referring to the traditional/classic end of the spectrum – people are used to associating the value of art to seeing it in person, hence the fact that museums and art galleries still rely on special […]

“Museums are looking for new ways to engage their visitors, and technologies like AR and VR add to their arsenal of educational and storytelling tools,” he says. “Museums are natural storytellers eager to craft and distribute new stories in new ways. In using AR, museums can virtually overlay educational or entertaining content […]

“The Bushplane Museum is an amazing, unique, one-of-it’s-kind in Canada – the Bushplane Museum is just one-of-it’s-kind. People are amazed by it when they come here – they come again, they’re telling their friends – and this is something that is really helping on our whole tourism experience here in […]

I found that museums have a unique role to play in providing opportunities for immigrants to learn the language of their host country and to gain employment skills. But despite ongoing programmes to provide these skills, they still struggle to attract less-privileged immigrants – and actually reinforce the view of […]

It is common knowledge that many art galleries and museums are finding it tough to market to younger, digitally-oriented generations. As a frequent visitor of art galleries in central London, I am often surprised by the lack of interactive digital content to aid learning, exploration and navigation. It is common […]

Future museums will continue to build on this, adding multiple layers of meaning and placing greater emphasis on brokering different perspectives. They will capitalize on their position of trust to become authentic mediators between expert and popular opinion. Increasingly aware of their role in the issues of today, they will […]

Visitor data – understanding who your customers are is essential to developing a targeted and effective marketing strategy. Your front of house staff can ask visitors to your museum or visitor attraction to complete a short questionnaire and setting up a survey on Survey Monkey can help to engage with your […]

First-time visitors to your museum will leave with new knowledge and stunning visual memories that will inspire them to learn and create. Challenge: create museum visitor experiences that will also inspire them to return.  A visit to your museum should leave a lasting impression that may also spark conversations with […]

Marketing is a big term. What is marketing in the context of a public-facing institution like a museum? What is museum marketing when you do not have a large or consistent budget for it or even a dedicated marketing department?