As a museum marketing professional, every time your museum’s branding is randomly changed it weakens your museum’s recognition and confuses the public. Step up. Guide staff members and partners on the importance of your brand.

If future archaeologists were to dig up remnants of present-day America, they would likely conclude that our civilization worshipped food and drinks as deities. Their evidence: the culinary-themed museums proliferating around the country. What began in 2016 with the Museum of Ice Cream has become a full-fledged cultural trend that […]

The merging of technology and art making is not necessarily new, but creating new ways for visitors to interact with art by using technology is becoming increasingly popular. As the world adapts to emerging digital trends, such as augmented reality and mobile apps, museums and other cultural institutions have been […]

It’s bringing in a demographic that traditional museums had been struggling to reach…millennials. “There’s been an industry shift in how museums activate their spaces so engaging adult audiences is not abnormal any longer it’s something a lot of museums are doing not just science but art museums,” Fields said. Some […]

Experienced museum professionals know that the average museum visitor is someone over the age of 65 with a college degree. Print expenses should mostly be used for this older audience with a focus on tourism. Outside of tourism marketing, plan to reduce your print ad budget line and increase spending […]

Every so often an app takes hold of web culture to the point where you can’t help but notice its presence every time you scroll through your feeds. This time, it’s the Google Arts and Culture app which is available for free on  Google Play for Android and App Store for iPhone. […]

Expand your horizons with interactive iPhone and Android apps from the Louvre, the Prado, the Met, and other great museums.

Contributing up to as much as a quarter of museum revenue, gift shops can be crucial to a museum’s bottom line, but their contributions aren’t only economic. These unique retail spaces help educate visitors, build the museum’s brand, and work to highlight — and sometimes even influence — the aspects […]

Virtual reality has been going through yet another cyclical revival driven largely by improvements in hardware resulting in a new surge of public interest. But how can museums use virtual reality? Where are the truly exciting opportunities for museums? And how do we get beyond just having to manage visitor […]

Get inspired by Pokémon Go and send visitors on a scavenger hunt through your museum. You can have them find and photograph either actual exhibit pieces or virtual creations only seen inside the app. Either way, create a themed list to prompt visitors to explore the far corners of your […]