It is common knowledge that many art galleries and museums are finding it tough to market to younger, digitally-oriented generations. Although millennials ‘enjoy museums’, they have also ‘expressed concern that the content and mission of many museums may not be in sync with millennials’ interest and values’, according to millennialmarketing.com.

When I was younger, a visit to a museum could be a dry and boring affair. Walking amongst glass cases of items you could look at but not touch, lots of text and no interaction. Today technology is changing the look and role of museums, with highly interactive exhibits creating […]

2018 could have been a tough year for museums. Yet all the data suggests they thrived. How have museums stayed relevant in a challenging environment? 

Museums are an important setting for informal learning; their invaluable collections and purposefully designed spaces mean learning can happen almost ‘accidentally’. But making these learning opportunities available to as diverse an audience as possible is a constant challenge.

Discover the museum trends that will shape 2019. This lists also highlights organizations and museum professionals that are redefining the future of museums.

First-time visitors to your museum will leave with new knowledge and stunning visual memories that will inspire them to learn and create. Challenge: create museum visitor experiences that will also inspire them to return.  A visit to your museum should leave a lasting impression that may also spark conversations with […]

They say life imitates art, and that holds true even for centuries-old classical paintings and contemporary selfies. A new feature in the Google Arts & Culture app will analyze your selfie and attempt to match it to a painting on display in one of the Google’s partner museums around the country.

It wasn’t that it was the first museum to attempt to “go digital.” It was that the Cleveland Museum of Art did it in a meaningful way that went beyond augmented reality phone apps that, when you point your phone toward an object you like, superimpose an informative fact over […]

Apps that involve uploading one’s face, getting feedback and sharing the results aren’t always a great idea. But the latest iteration of the Google Arts & Culture app, which promises to scour more than 1,200 museums in over 70 countries to find one’s art doppelganger, has become a viral hit.

The BBC is launching an augmented reality app that will enable people to explore historical artefacts from UK museums in virtual exhibitions.