In the ongoing quest to stay relevant in a world dominated by digital natives, just about every major museum has rolled out some form of interactive technology within its program. We’ve seen numerous apps, playful touchscreens, and VR-aided exhibitions. Some museums are even replacing their docents with robots. One, Florida’s Salvador […]
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Museum Apps, Mobile Technologies and Audiences on the Go
Charlotte Sexton and Elena Lagoudi on how the use of mobile technologies and their ability to engage audiences, whether within the gallery walls or beyond, are hot topics for cultural organisations at the moment. Early adopters like The National Gallery, London, have been exploring the potential benefits and pitfalls of […]
Read MoreARTS AND TECHNOLOGY: HOW ONE MUSEUM’S APP IS CONNECTING VISITORS AND DRIVING INSTITUTIONAL CHANGE
With an impressive collection of over 1.5 million works, Brooklyn Museum is amongst New York City’s most popular destinations. Today, the Brooklyn Museum is making great strides in the landscape of audience engagement through their latest technology tool, the ASK app. Put simply, the ASK app is a chat application that allows museum visitors […]
Read MoreMuseums Can Make a Statement through Sustainable Investing
There has been much debate recently on the makeup of museum boards and whether the source of a donor’s wealth should be considered when accepting a major gift. These are complex issues in a time when government funding for the arts is in decline and museums increasingly rely on private […]
Read MoreHow Museums Handle Forgeries in Their Collections
Art forgeries are surprisingly common, to the point that scandals hit the news regularly. No one is safe from deception—forgers can be skilled enough to dupe experts at some of the world’s most prestigious museums. So what do these institutions do when valuable objects within their collections are challenged as being fake?
Read MoreHOW TO MAKE MUSEUMS MORE INTERESTING AND INTERACTIVE FOR TODAY’S GENERATION
Today’s generation is more digitally-oriented than ever, making it harder for museum curators and managers to market to them. It’s not that there’s a complete lack of interest in history on their part though. Rather, many millennials and younger counterparts simply feel that museums are not in sync with their […]
Read MoreCMA survey: Digital technology isn’t just fun – it sharpens understanding of art
CLEVELAND, Ohio – Five-year-old Nathan Cummings giggled delightedly as he swirled his fingers on an interactive screen at theCleveland Museum of Art, stirring up a virtual hurricane of Egyptian mummies and medieval gryphons made of photographs of objects in the museum’s permanent collection.
Read More3 Strategies to Increase Museum Revenue with Visual Marketing
To keep museums refreshed and engaging, so much time, effort, and of course, money is poured into the creation of new exhibits, and the upkeep of existing ones. You work hard to sell tickets to get people in the doors and enjoying these exhibits; phew! But looking at the bottom […]
Read MoreAttract More Guests With These Museum Marketing Tips
Museums are pillars of culture and learning where people can explore different traditions, new ideas, and unique art forms. They’re also engaging and constantly changing. Curators know this, but potential visitors often don’t. That means many museums are missing out on repeat visitors and new visitors who don’t know about […]
Read MoreInternational Museum Day Is Coming. This Interactive World Map Shows What’s Happening in Your Area
Every International Museum Day has a different theme, and this year’s theme is “Museums as Cultural Hubs: The future of tradition.” In France, over 1000 museums will stay open late on May 18, and in Egypt, museums will be free all day. Museum-goers in the U.S. will be able to find events at places like […]
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