Today we are connected through the internet, able to find people with similar interests all over the world and able to travel and enjoy our leisure time in a way that would seem unbelievable to people from a few, short generations ago. This new level of connectedness brings a wealth […]

Quick and easy tips to improve audience engagement. #5 — There is a difference between Advertising vs. Marketing Advertising is making the public aware of your programs and events. The main goal is to raise general awareness — to get new people talking about your museum. Marketing is made to […]

More than 30 million selfies were taken over the past few weeks using the Google Arts & Culture platform, according to a post published on Google’s official blog. One of those selfies was mine. And as I was comparing my image to Gabrielle in a Red Dress (56 percent match) and Saint John the Evangelist at […]

We have selected five resources that can be useful in deciding what should be done to make a museum exhibition interesting for its youngest visitors. Within the framework of the vast Kids in Museums project, British museums host Takeover Day. On this special day, museums invite children and young people to take […]

Who wants to go to a museum? If your family is like mine, you might get a mixed reaction to this question. One child may jump up and down shouting, “ME, ME!” while the other child says, “Okay,” and another child says, “No thanks.”

Today, museums are undergoing a digital transformation. Instead of banning photography and video, they’re actually encouraging visitors to actively take and share photos online. Museums are lifting their curtains — curating not just art and artifacts, but these visitor (user-generated) photos too. And those collections turn into visual stories about their exhibits, culture, and visitor […]

Longtime favorite destinations for school field trips and educational outings, museums play a critical role in an expansive, interactive curriculum. But looking between the marble columns, we uncover the thinly veiled, unsettling pasts of museums, along with their ongoing troublesome practices.

The assumption that museums must be permanent buildings with physical collections is no longer sustainable. With decreased funding, increased competition, and the burden of care, museums have had to reimagine themselves. Some small museums, in particular, have rejected the isolationist, elitist model focused on collections and physical space in favor […]

Museums are reinventing themselves to keep abreast with the times and stay relevant in a digital world. The University of Pennsylvania Museum of Archaeology and Anthropology, known as the Penn Museum, is no exception. The museum’s latest endeavor is to combine digital strategies with its unique institutional knowledge to appeal to […]

The short answer? No. Here are the numbers. It stands to reason that if an organization offers free admission, it may be more successful in welcoming lower income visitors. But is this even true? That’s the subject of this Know Your Own Bone Fast Facts video. Hang onto your hats, folks, […]