Museums have the power to support artists not just by giving them exhibitions, but by acquiring their work, as well. By embracing artwork by a diverse group of practitioners, museums can create a more equitable public understanding of art and artists. Done right, this helps guard against the case of under-recognized artists who don’t get their due as a result (most often) of their gender, ethnicity, or socioeconomic status. When future generations think of the art of the early 21st century, they’ll conceive a group that extends far beyond white men. Collecting institutions have the power to push this reality even further.