At some point, your organisation is going to have the conversation about millennials. Sometimes called the “younger audience” even though some of them are almost 40. Millennials in the UK and US are those people born roughly between 1980 and 2000. 25% of Americans are millennials. That’s over 83 million […]

Visit the museum and you too can experience VR technology as a way to make the world a better place. Surely, if you live in the Twin Cities, you’re familiar with the Minneapolis Institute of Art, the Walker Art Center and the Weisman Art Museum. But have you heard of […]

They say a picture is worth a thousand words, but augmented reality is giving the United States Holocaust Memorial Museum the ability to add a few more poignant real words to its exhibits. The museum is testing a mobile app that will enable visitors to see more information about the victims and […]

With 1 billion users and growing, it was perhaps inevitable that Instagram would shake up the art world. The social photo platform has been accused by the media of fanning a narcissistic selfie culture. But in galleries, research is showing that the negative aspects are far outweighed by the positive. […]

Museums are reinventing themselves to keep abreast with the times and stay relevant in a digital world. The University of Pennsylvania Museum of Archaeology and Anthropology, known as the Penn Museum, is no exception. The museum’s latest endeavor is to combine digital strategies with its unique institutional knowledge to appeal to […]

Art Selfie, the museum selfie match feature in Google’sArts & Culture app, is now available globally. Google had added the museum selfie match feature to the Arts & Culture app back in January but the ‘Art Selfie’ was not available for users around the world, though it did come to India in the same month. But now, […]

NEW YORK’S MUSEUM of Modern Art is under siege. Well, a virtual siege, at least. A group of renegade artists has co-opted the brightly-lit Jackson Pollock gallery on the museum’s fifth floor, turning it into their personal augmented reality playground.

We can not hope for a better financing of museums starting tomorrow, so there is a process of rethinking the museum as a public institution serving the society and being open to the public. A museum plays a vital role in modern society and does not duplicate any of the […]

Museums only give you so much information about a piece of art when you visit. There’s usually a little plaque next to the piece with a bit of background and context. Sometimes you can use an audio tour, but aren’t those kind of boring to listen to? The Smartify app just might […]

New York’s Spyscape is not just a contemporary museum devoted to all things espionage. It’s also a place where visitors get to find out what type of spying best suits them and get a little taste of what spies really do. In keeping with the plot of most spy dramas, the adventure […]