In this central space, you can relax on bean bag chairs or interact with the pets by moving your body or motioning on an app that was specifically created for the exhibition (more on that below). If you get close enough, bubbles appear on-screen, mimicking your movements like a digital […]

While a new museum to house the original torch of the Statue of Liberty is under construction on Liberty Island and scheduled to open in May 2019, New York Times readers can now view the sculpture in their own space through augmented reality.

Many fine art museums around the world offer mobile apps, and most of them are free. They boast a variety of features, including virtual tours, visitor information, details about works of art, audio descriptions, and more.

The Pizza Experience, a 14,000-square-foot pop-up with pie-themed interactive exhibits, is popping up in Chicago and Los Angeles. San Diego will soon get an entire museum dedicated to the beloved avocado. And the monumental Museum of Ice Cream, which started all this insanity, remains sold out as it tours the country in a […]

Millennials look well beyond the castle walls for their heritage kicks. Famous streets, notorious beauty spots – even virtual worlds – can be a draw for an audience that values story over convention.

In his Adweek article, Millennials are Discovering Art by Ditching Museums for Instagram and Pinterest, Robert Klara asserts that “social media has nudged museums aside as the primary venue by which American consumers discover works of art.” Don’t let your museum be nudged aside!

Millennials are the world’s largest generation, so museums have to find ways to engage them. They’re also the most connected adult generation, with the widest reach in information sharing. Engaging millennials is not about marketing, it’s about operating as a good cultural center in the social ecosystem.

Museums and cultural institutions are proactively changing to expand their reach and appeal to new audiences, strengthening their role beyond cultural and heritage tourism.  I recently attended the 2018 Museum Association of New York annual conference to learn what is happening in the industry. The theme of the conference was “Visioning Change,” […]

As a museum marketing professional, every time your museum’s branding is randomly changed it weakens your museum’s recognition and confuses the public. Step up. Guide staff members and partners on the importance of your brand.

If future archaeologists were to dig up remnants of present-day America, they would likely conclude that our civilization worshipped food and drinks as deities. Their evidence: the culinary-themed museums proliferating around the country. What began in 2016 with the Museum of Ice Cream has become a full-fledged cultural trend that […]