On a Thursday evening earlier this summer, young professionals milled about the Academy of Natural Sciences well after its normal business hours. They sipped drinks and nibbled on bites of cocoa-rubbed chicken over a vinegary chickpea salad, dinosaur skeletons towering over their heads. 

Instagram-friendly installations are catering to the desires of young people to share something beautiful. But taking selfies leaves less time to contemplate, appreciate and be challenged by what we see

And thus was born the Museum of Ice Cream. What is it? It’s not a museum, and there’s sometimes only a tangential relationship to ice cream. One way to describe the Museum of Ice Cream is as an Instagram-friendly series of art installations designed as a surreal maze of interactive, […]

The museum of the future – one that uses technology to track down exactly where you are and maybe even which Jackson Pollock you’d like to look at – may not have quite arrived yet, but institutions around the world are quietly updating and innovating this kind of technology to […]

Who do you believe is more likely to visit a museum… a person who has visited museums in the past, or someone who has never visited a museum?  I think we would agree the odds are good that the one that has visited museums in the past will do so […]

So what’s the answer to continuing to attract and retain customers at your museum? An effective and forward-thinking marketing strategy. In order to compete in cultural hubs like Madrid, London or New York, it’s crucial to communicate your specific offering to potential customers in a way that’s unique and engaging. To […]

It is common knowledge that many art galleries and museums are finding it tough to market to younger, digitally-oriented generations. Although millennials ‘enjoy museums’, they have also ‘expressed concern that the content and mission of many museums may not be in sync with millennials’ interest and values’, according to millennialmarketing.com.

This is where a strong museum marketing strategy comes in. It helps museum directors and marketers focus their engagement efforts so they can increase awareness, visits and ultimately revenue. Luckily, we’ve tapped into the marketing plans of forward-thinking museums and cultural institutions and compiled some key insights below.  Whether you’re […]

Today we are connected through the internet, able to find people with similar interests all over the world and able to travel and enjoy our leisure time in a way that would seem unbelievable to people from a few, short generations ago. This new level of connectedness brings a wealth […]

Quick and easy tips to improve audience engagement. #5 — There is a difference between Advertising vs. Marketing Advertising is making the public aware of your programs and events. The main goal is to raise general awareness — to get new people talking about your museum. Marketing is made to […]