Discover quick tips to improve your marketing strategy. #10 — Stop buying new print ads Local newspaper ads are often limited to whoever reads it on a specific day. Take the same ad costs and you can purchase a digital ad that targets diverse audiences from local mothers to out-of-state […]

They hoard history, artifacts, and creative endeavors like nowhere else in the world and continue to top traveling to-do lists. Despite this, fewer people than ever are walking through the doors of museums and cranking back the hands of time to explore the past. 

But there’s one place that won’t allow it anymore. The Jule Collins Smith Museum of Fine Art — a venue considered by players to be perfect for gathering together to Pokémon hunt — is saying players are interfering with the museums’ ability to showcase art to visitors. Originally released in […]

The High Museum wants you to swipe left on getting lost and swipe right to a personalized, curated tour of its galleries. The Midtown museum has launched an app, Heartmatch, that lets visitors match with artwork currently on display in a Tinder-like fashion. After matching with enough art to fill your […]

With more and more museums using data to inform their decision-making processes, visitors are reaping the benefits by enjoying a better user experience. The relationship between museums and data isn’t the first thing that jumps to mind when entering the halls that tell the story of our world’s history and […]

“I believe beautiful images from the museum’s exhibits enable visitors to share passions beyond language,” he told reporters, adding that it is a strong model for developing new ways to attract more overseas visitors. Offering something that they can enjoy taking part in and understand is important for elevating Japan’s […]

Florida’s museums return to serious places of reflection and inspiration by ditching crowd-pleasing blockbuster shows for critically acclaimed art

Tied to a new series from the Smithsonian Channel, the app is the closest you can get to being on the moon without time-traveling to 1969.

Galleries and museums are evolving as they look to keep pace with visitor expectations and rapidly developing technology. One key trend is artainment, which is fusing art and technology with spectacular results. We highlight the most eye-catching.

In the face of changing demographics, it’s important that museum attendance reflects the population as a whole. How are museums working to attract a more diverse audience and stay relevant to all?