To thrive in the digital age, museums will have to think of themselves as media companies that serve an audience in various ways.

With more and more museums using data to inform their decision-making processes, visitors are reaping the benefits by enjoying a better user experience. The relationship between museums and data isn’t the first thing that jumps to mind when entering the halls that tell the story of our world’s history and […]

Experience has become a buzzword in marketing—and now it’s museums’ favorite noun, too. Remember around 10 years ago, when “curate” became the mot du jour, descending from the ivory tower of museums and white-cube galleries to describe everything from coffee carts to sneaker stores to nightclubs? Now there’s a new buzzword in […]

Fun new approach to museums and galleries catered towards Millennials.

Most people don’t go to a zoo or botanical garden expecting to be entertained by wild and  unexpected stories filled with little-known facts their tour guide has dug up. We don’t often expect high-level engagement, like games, activities or great stories. Instead, we simply go, assume we’ll walk around and […]

Museum designers help to create the visual representations and layouts of individual exhibits. They oversee how content will be laid out to best convey the information in an exhibit. As part of their jobs, museum designers may perform research to select materials for displays. They also might utilize thematically appropriate visual […]

The days of the old, stuffy, and pretentious museums are slowly becoming a relic of the past. You might view the museum as a place for the wealthy to spend their yearly bonuses on overly minimal paintings that will be placed in storage, never to be seen again, except when the work […]

Other technologies such as Cooper Hewitt’s Pen, which was given to visitors on arrival and them to collect and save objects of interest and upload them online to view post-visit whenever they want, have also pushed the possibilities of technology and its use in museums. So too has Cleveland Museum of Art’s creation of a 40ft […]

It is common knowledge that many art galleries and museums are finding it tough to market to younger, digitally-oriented generations. Although millennials ‘enjoy museums’, they have also ‘expressed concern that the content and mission of many museums may not be in sync with millennials’ interest and values’, according to millennialmarketing.com.

Museums are looking at the best attendance they’ve ever had, as technology completely revolutionizes the consumption of art. A range of new gadgets are being added to their collections, like iPad-guided gallery tours, eye-tracking devices to track gaze, and symbol decoding software.