It is common knowledge that many art galleries and museums are finding it tough to market to younger, digitally-oriented generations. Although millennials ‘enjoy museums’, they have also ‘expressed concern that the content and mission of many museums may not be in sync with millennials’ interest and values’, according to millennialmarketing.com.

Museums are looking at the best attendance they’ve ever had, as technology completely revolutionizes the consumption of art. A range of new gadgets are being added to their collections, like iPad-guided gallery tours, eye-tracking devices to track gaze, and symbol decoding software.

NEW YORK (AP) — Museums are always looking for ways to make their exhibitions more exciting. Now, new technologies are making that easier. From 3-D scanning and 3-D printing, to virtual reality and special apps, these technologies are being applied in a multitude of ways. Still other technologies are being […]

There is something about a restaurant that collects … well … things. The former Coney Island on Superior Street was a great example of a fun place to eat for this reason. No matter where one’s eyes rested, a new and interesting antique could be found. Many of the relics found at Coney […]

Museums excel at preserving the past, yet their leaders must also actively prepare for how to succeed in the future. Over the past 30 years, we have worked with hundreds of museums to inspire their patrons to give generously to support the arts. Our clients are always asking themselves: How […]

One of the main challenges museums around the world are facing is maintaining – let alone increasing – attendance numbers and engagement. Some incredibly powerful solutions are already out there – cutting-edge technologies, such as Augmented Reality, have started revolutionising the way museums engage, inform and educate their audiences.

Yet, the art and activities the museums offer can affect both a person’s personal life and whole communities. Many creative works have gotten their start when an inspiration struck an art-loving museum visitor. A talent learned in a museum workshop might have been the beginning of a startup. A piece […]

Museums provide an invaluable space for members of the public to get up close to history and culture. Those who have a passion for maintaining museums understand that public access to cultural and creative memory is crucial.  We know that museums are not archaic, and that history and culture have […]

First-time visitors to your museum will leave with new knowledge and stunning visual memories that will inspire them to learn and create. Challenge: create museum visitor experiences that will also inspire them to return.  A visit to your museum should leave a lasting impression that may also spark conversations with […]

An Instagram-friendly museum is opening in Vienna that encourages visitors to create their own arty backdrop for the perfect selfie. The nofilter_museum was created to attract younger people and has lots of interactive exhibits. There are 24 rooms for visitors to explore and interact with and they are encouraged to […]