For some, there is little more maddening than visiting an art gallery only to find hordes of visitors staring intently, not at the paintings but at their mobile phones.
Read MoreArticles by: Patricia Alberto
Night at the museum lures visitors
This year, Slovak museums and galleries will join the Europe-wide event Night of Museums and Galleries for the fourteenth time. Late into the night the attractive accompanying programme will lure visitors to the exhibits of more than 60 institutions and 100 geographical localities around the entire country, Zuzana Vášáryová of […]
Read MoreSleepovers? Feminist tours? Custom beer? Museums get creative to engage new audiences!
We’re standing in front of the painting “Black Cross, New Mexico” by Georgia O’Keeffe at the Art Institute of Chicago when our animated tour guide, Jessamyn Fitzpatrick, asks what O’Keeffe is known for. One woman in our group of eight says flowers. Another pipes up with the female anatomy. Fitzpatrick […]
Read MoreYou Can Take It With You, and Museums Hope You Will
“A lot of these were, quite frankly, souvenirs,” Ms. Hofman recalled in a telephone interview from Amsterdam. “Till recently, many museum shops were really souvenir shops. A large segment of our visitors are tourists. We hope that after a meaningful experience in our galleries, they’ll buy an object based on […]
Read MoreIs Instagram Ruining Art? One Museum Is Trying ‘Photo Free’ Hours
It’s entrancing and also extremely Instagrammable, to the point that it has become a problem. “This one is going to be tough,” a woman said on Wednesday evening, with her phone clutched to her heart like a missionary holding a Bible.
Read MoreHow Museums Are Becoming More Sensory-Friendly For Those With Autism
An increasing number of institutions are developing programs that make exhibitions more accessible to those with developmental disabilities For the past four years, Yetta and Aiden, her 14-year-old son with autism, have been attending “Morning at the Museum” events at Smithsonian institutions around the city. The program, which started in […]
Read MoreThe new Insta-ready museums of the social media age
Fluffy clouds you can touch. Gentle rain falling from soap bubbles. Ball baths, glitter curtains, cotton candy. The rooms of the “Dream Machine” in New York are like a photo shoot in Alice in Wonderland. The new exhibition is one of the latest Instagram-ready experiences made for the social media […]
Read MoreWhat if museums were run like successful companies?
I ask you, what if museums were run like successful companies? Imagine for a moment that you were not an institution dedicated to the public good, but instead dedicated to (shh…) private profit. If you were, this quote from Peter Drucker would ring very true: “There are only two things in a […]
Read MoreHow museums attract news visitors?
A growing number of museums are celebrating a newfound connection between art and yoga, in addition to art cooking courses and even dating. But should museums serve up extra-curricula activities to attract more visitors? This combination of yoga and work by Dada art pioneer Max Ernst — a Brühl native and namesake for the […]
Read More