Marketing is a big term. What is marketing in the context of a public-facing institution like a museum? What is museum marketing when you do not have a large or consistent budget for it or even a dedicated marketing department?

Earlier this year, our team at the Autry National Center of the American West in Los Angeles launched an online crowdfunding campaign for our exhibition about Route 66. In 60 days, we raised more than $60,000 for the exhibition, including more than $40,000 through the Indiegogo platform and $20,000 in offline donations.

Amid vagabonding taco trucks and art galleries, in Miami’s sunny art district, Wynwood, there are blocks and blocks of mural-embossed buildings. It’s a neighborhood with fantastic imagery only limited to an artist’s imagination. It’s also a community that is using technology in an unprecedented way to engage smartphone-distracted passersby.

It’s a known fact that a huge number of today’s population has a smartphone, and most of those people, especially millennials, are consumed by the games and apps on their phones. Remember the game Pokémon Go? People were literally obsessed with it, and would travel far and wide to catch […]

Museums must consistently keep their physical space attractive and interesting so their audiences find them relevant and valuable. A current challenge is marketing to Millennials and Centennials. As tech-driven generations, many of these younger consumers would rather play games on their smart phones or shop online than visit a museum. […]

Studies have shown that the dependence on the Internet of Things and smartphones has increased dramatically, especially with millennials. The generation is said to spend more than 5 hours day on their devices, so it can be concluded that the attention span of millennials is relatively short. With proximity marketing and […]

One of the big questions in urbanism is the degree to which culture shapes economic development. Traditionally, it was thought that culture follows from economic development: The more developed and affluent that a city becomes, the more money that it has to spend creating art galleries, museums, concert halls, and other cultural […]

Does your attraction, like many others, depend heavily on “one and done” tourists? Here’s how to encourage repeat visitors.

The seven institutions of National Museum Wales have witnessed a huge jump in visits from overseas – here’s how we did it

DESIGNING A WONDERFUL EXPERIENCE When it is a great experience, going to a museum can teach us, delight us and inspire us; however, a lot of effort goes into a museum exhibit design. As architects, we can learn a lot by understanding the ingredients that make such designs so successful. […]