Millennials look well beyond the castle walls for their heritage kicks. Famous streets, notorious beauty spots – even virtual worlds – can be a draw for an audience that values story over convention.

In his Adweek article, Millennials are Discovering Art by Ditching Museums for Instagram and Pinterest, Robert Klara asserts that “social media has nudged museums aside as the primary venue by which American consumers discover works of art.” Don’t let your museum be nudged aside!

Millennials are the world’s largest generation, so museums have to find ways to engage them. They’re also the most connected adult generation, with the widest reach in information sharing. Engaging millennials is not about marketing, it’s about operating as a good cultural center in the social ecosystem.

Museums and cultural institutions are proactively changing to expand their reach and appeal to new audiences, strengthening their role beyond cultural and heritage tourism.  I recently attended the 2018 Museum Association of New York annual conference to learn what is happening in the industry. The theme of the conference was “Visioning Change,” […]

As a museum marketing professional, every time your museum’s branding is randomly changed it weakens your museum’s recognition and confuses the public. Step up. Guide staff members and partners on the importance of your brand.

If future archaeologists were to dig up remnants of present-day America, they would likely conclude that our civilization worshipped food and drinks as deities. Their evidence: the culinary-themed museums proliferating around the country. What began in 2016 with the Museum of Ice Cream has become a full-fledged cultural trend that […]

The merging of technology and art making is not necessarily new, but creating new ways for visitors to interact with art by using technology is becoming increasingly popular. As the world adapts to emerging digital trends, such as augmented reality and mobile apps, museums and other cultural institutions have been […]

It’s bringing in a demographic that traditional museums had been struggling to reach…millennials. “There’s been an industry shift in how museums activate their spaces so engaging adult audiences is not abnormal any longer it’s something a lot of museums are doing not just science but art museums,” Fields said. Some […]

Experienced museum professionals know that the average museum visitor is someone over the age of 65 with a college degree. Print expenses should mostly be used for this older audience with a focus on tourism. Outside of tourism marketing, plan to reduce your print ad budget line and increase spending […]

Every so often an app takes hold of web culture to the point where you can’t help but notice its presence every time you scroll through your feeds. This time, it’s the Google Arts and Culture app which is available for free on  Google Play for Android and App Store for iPhone. […]