Small art museums have been struggling in the recent years with attracting visitors and generating income. This blog provides you, as representative of an art museum, numerous applicable recommendations and some interesting and recent examples that can help you to attract more visitors.

Quick and easy tips to improve audience engagement. #5 — There is a difference between Advertising vs. Marketing Advertising is making the public aware of your programs and events. The main goal is to raise general awareness — to get new people talking about your museum. Marketing is made to share your programs and […]

This new series looks at some of the ways in which museums are affected by the changing world order. This first article explores the increased public scrutiny of museum boards in the social arena, the growing attention paid to the moral and legal standing of public and semi-public figures, and […]

HOW DOES LEARNING HAPPEN AT MUSEUMS? Learning in museums is an autonomous experience, with visitors taking an active role in planning, monitoring, controlling, and reflecting. We know from decades of research into self-regulated learning that it is important to understand the goals and initial interest people bring to the learning […]

“Just come during your lunch and chill and have a moment of zen,” Stankiewicz said. “There’s benches in there, so you can go in and sit and look at the light coming in through the windows and meditate or just kind of sit and think.” “These are intended to help […]

More than 30 million selfies were taken over the past few weeks using the Google Arts & Culture platform, according to a postpublished on Google’s official blog.

Today’s generation is more digitally-oriented than ever, making it harder for museum curators and managers to market to them. It’s not that there’s a complete lack of interest in history on their part though. Rather, many millennials and younger counterparts simply feel that museums are not in sync with their […]

Visitors to the Yale Center for British Art and Yale University Art Gallery have a new tool to guide them through the museums’ galleries and to consult when a painting by Turner or Van Gogh, among others, sparks their curiosity.

Automation technology has been and continues to be influenced by the evolution of government, business and personal computing trends. The Computer Museum of America intends to highlight the connection points between technology and our lives.

“Detailed information about Museum Art Handing Industry Museum Art Handing market research is provided on past, current and anticipated market situations, market drivers, trends driving it, and the challenges faced by the market which will help in deciding corporate strategy, product strategy, marketing strategy and sales strategy.