Today’s cultural industries face unprecedented, intense competition. During this year’s Two Sessions, China’s annual gathering of the national legislature and the top political advisory body, CPPCC member Wan Jie submitted his proposal of using high-tech means to digitalize cultural relics, comprehensively promoting the digital standard of Chinese museums, including the […]

In September 2018, the Minnesota Historical Society (MNHS) unveiled a new digital app called “My House of Memories,” which can be downloaded free of charge to a tablet or smartphone. This first-of-its-kind app features a carefully curated selection of more than 100 pages from the MNHS museum collection, each filled with an […]

First there was slow food, then slow journalism and now it’s the turn of slow art… It’s all part of Slow Art Day, an annual global event with some 200 institutions signed up, including Tate Modern, Ashmolean Museum, Photographer’s Gallery, Ulster Museum and Yorkshire Sculpture Park.

Orcas Island waterfront property was once cheap. Why? Because no one wanted land that couldn’t be farmed. Facts like this and more await every visitor to the Orcas Island Historical Museum, a place where families piece together ancestry, where memories are visited and archived and where island history comes alive, […]

In one experiment, O’Brien and his research team approached people near an exhibit on genetics at Chicago’s Museum of Science and Industry, asking them to rate how much they enjoyed the exhibit and how much they think they’d enjoy perusing it again. While the subjects tended to predict that the […]

Museums and heritage attractions are competing for visitors with other leisure attractions more than ever and the more they know about their visitors or potential visitors the better informed they will be to offer the experience they want (and remove the ones they don’t want) The importance of visitor insight […]

Since the creation of the digital division in 2009, the Met — like most cultural institutions — has been proactively wrestling with the question of what it means to be a museum in the digital age. How should the reach of a museum extend beyond its walls? Some museums choose […]

Content Marketing + Museums = Natural Fit Museums are already focused on storytelling and engaging audiences. However, delivering a portion of that story, and deepening it through relevant digital means is a way to connect with audiences in a new and modern way that people have come to expect.

hile the history of the United States doesn’t change, the demographic makeup of the people who live in the United States is expected to. The region’s economy profits off America’s origin story. If that’s going to continue, local museums have to entice new visitors — representing younger generations and growing […]

A Warsaw company is thrilling visitors to a New York museum with its virtual reality ‘dinosaur’ app. Warsaw-based start-up Immersion has created a mobile app for the Big Apple’s Museum of Natural History which enables users to get up close and personal with a Tyrannosaurus Rex. By donning a pair […]