Who do you believe is more likely to visit a museum… a person who has visited museums in the past, or someone who has never visited a museum?  I think we would agree the odds are good that the one that has visited museums in the past will do so […]

So what’s the answer to continuing to attract and retain customers at your museum? An effective and forward-thinking marketing strategy. In order to compete in cultural hubs like Madrid, London or New York, it’s crucial to communicate your specific offering to potential customers in a way that’s unique and engaging. To […]

It is common knowledge that many art galleries and museums are finding it tough to market to younger, digitally-oriented generations. Although millennials ‘enjoy museums’, they have also ‘expressed concern that the content and mission of many museums may not be in sync with millennials’ interest and values’, according to millennialmarketing.com.

This is where a strong museum marketing strategy comes in. It helps museum directors and marketers focus their engagement efforts so they can increase awareness, visits and ultimately revenue. Luckily, we’ve tapped into the marketing plans of forward-thinking museums and cultural institutions and compiled some key insights below.  Whether you’re […]

Today we are connected through the internet, able to find people with similar interests all over the world and able to travel and enjoy our leisure time in a way that would seem unbelievable to people from a few, short generations ago. This new level of connectedness brings a wealth […]

Quick and easy tips to improve audience engagement. #5 — There is a difference between Advertising vs. Marketing Advertising is making the public aware of your programs and events. The main goal is to raise general awareness — to get new people talking about your museum. Marketing is made to […]

More than 30 million selfies were taken over the past few weeks using the Google Arts & Culture platform, according to a post published on Google’s official blog. One of those selfies was mine. And as I was comparing my image to Gabrielle in a Red Dress (56 percent match) and Saint John the Evangelist at […]

We have selected five resources that can be useful in deciding what should be done to make a museum exhibition interesting for its youngest visitors. Within the framework of the vast Kids in Museums project, British museums host Takeover Day. On this special day, museums invite children and young people to take […]

Who wants to go to a museum? If your family is like mine, you might get a mixed reaction to this question. One child may jump up and down shouting, “ME, ME!” while the other child says, “Okay,” and another child says, “No thanks.”

Today, museums are undergoing a digital transformation. Instead of banning photography and video, they’re actually encouraging visitors to actively take and share photos online. Museums are lifting their curtains — curating not just art and artifacts, but these visitor (user-generated) photos too. And those collections turn into visual stories about their exhibits, culture, and visitor […]