In 2019, museums are enjoying the highest attendance they’ve had since their conception in the fifteenth century. This industry rivals sports turnout in capital generated, raking in $21 billion globally from visitor ticket purchases, special events, and donations. Technological innovations and new, contemporary experiences created to display museum exhibits are revolutionizing the […]

Museums and cultural institutions are proactively changing to expand their reach and appeal to new audiences, strengthening their role beyond cultural and heritage tourism.

Inspired by other popular pop-up selfie museums in other cities such as the Museum of Selfies in Hollywood or the Museum of Ice Cream in San Francisco, Gravensteen Haunted Productions, a team of veterans ‘Hauntrepreneurs’ who have been doing haunted house attractions since 1998 and within the D.C. area since […]

The Allentown Art Museum of the Lehigh Valley has served as a beacon of cultural heritage in Allentown, Pennsylvania for more than 75 years. Boasting a collection of over 17,000 works of visual art, the museum currently sees over 100,000 visitors each year and plays host to a number of […]

More than 10 million people visited the Louvre in Paris last year, making it the most visited museum in the world. The most visited in the U.S is the Metropolitan Museum of Art in New York. But when it comes to local museums, attendance is declining. So local museums are […]

For adults, a museum is a place to ponder over various exhibitions and enjoy the subtle enrichment that works of art provide. Children, on the other hand, do not possess a lot of patience, and looking at stuff can only capture their attention for so long. There is more to […]

Discover quick tips to improve your marketing strategy. #10 — Stop buying new print ads Local newspaper ads are often limited to whoever reads it on a specific day. Take the same ad costs and you can purchase a digital ad that targets diverse audiences from local mothers to out-of-state […]

They hoard history, artifacts, and creative endeavors like nowhere else in the world and continue to top traveling to-do lists. Despite this, fewer people than ever are walking through the doors of museums and cranking back the hands of time to explore the past. 

But there’s one place that won’t allow it anymore. The Jule Collins Smith Museum of Fine Art — a venue considered by players to be perfect for gathering together to Pokémon hunt — is saying players are interfering with the museums’ ability to showcase art to visitors. Originally released in […]

The High Museum wants you to swipe left on getting lost and swipe right to a personalized, curated tour of its galleries. The Midtown museum has launched an app, Heartmatch, that lets visitors match with artwork currently on display in a Tinder-like fashion. After matching with enough art to fill your […]