Articles by: Patricia Alberto

As Museums Fall in Love With ‘Experiences,’ Their Core Missions Face Redefinition

Experience has become a buzzword in marketing—and now it’s museums’ favorite noun, too. Remember around 10 years ago, when “curate” became the mot du jour, descending from the ivory tower of museums and white-cube galleries to describe everything from coffee carts to sneaker stores to nightclubs? Now there’s a new buzzword in […]

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