Museums are still pivotal parts of society. They hoard history, artifacts, and creative endeavors like nowhere else in the world and continue to top traveling to-do lists. Despite this, fewer people than ever are walking through the doors of museums and cranking back the hands of time to explore the past.

The exhibit uses virtual reality to help people understand what it takes to be an extreme athlete and the science behind their sport. The museum is even drawing more teens into the exhibit. “With technology, I just learned about the wing suit and how it makes you fly and if […]

Social and technological (r)evolutions are challenging the role of museums in our society. It’s safe to say that lots of young people would prefer an afternoon of Netflix binge-watching or playing video games, over visiting the boring ‘white cube’ museum. That’s why museums are re-inventing the institution by understanding the […]

“We focused on the scholarly thesis of the show, and what we found was that people were really interested in that, but they were also, like, “Wait a second, what about these issues of colonialism and gender dynamics? Why aren’t you talking about that in the show?’” Suda said. “For […]

We’re now on the eve of 2020. And we are far from having achieve the ambitious goals of the past decade. To some extent, we could even argue that the world of AI, Data and Analytics is still in its first inning.

Museums influence the market. When a museum buys or exhibits a work by an emerging artist, it boosts that artist’s reputation, and the sale price of their work as well. This is why savvy collectors follow museum exhibition schedules to inform their investment in art. So far, museums have largely focused […]

No other museum encapsulates this truth better than the Smithsonian National Museum of African American History and Culture (NMAAHC). Since even before its official opening, NMAAHC has woven social media into its mission and its mission into social media. Their online presence is an extension of their educational mandate, and […]

This is where a strong museum marketing strategy comes in. It helps museum directors and marketers focus their engagement efforts so they can increase awareness, visits and ultimately revenue.

Digital art in museum and institution collections will increase. With the growing popularity of contemporary digital art, and its market value increasing, museums and public institutions are understandably looking to get a piece of the pie. Additionally, the age of early digital art means its primed for institutional retrospectives and […]

In the year 2040, “the internet of things” will no longer be a talking point—this technological network will practically be interlaced with our DNA. Trillions of connected devices will be transmitting and gathering data seamlessly behind the scenes. Augmented and virtual reality will be a part of everyday life, not […]