Articles by: Patricia Alberto

Bringing digital to life

Across the world businesses found themselves having to pivot overnight last March in order to take their experience or service online; this posed an enormous challenge for the attractions industry. How could an online experience possibly measure up to the wonder of looking at a masterpiece in a gallery, the […]

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The Future of Museums

Virtual Museums and Modern Technology: An Exploration of What Is and What Might Be Museums have long been places of wonder and mystery. They are a place where youngsters can enter for a nominal fee, or for free at some locations, wander around, get lost, and generally enjoy exhibits that […]

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Miss visiting museums? Engaging with art on a tiny phone screen can actually be rewarding.

Throughout the pandemic, arts institutions have been forced to bolster their online presence. Some efforts have succeeded — usually when they resist trying to replicate the real-world experience. But many fall flat. A Zoom tour can feel like another work meeting. The much-hyped online viewing room often seems like nothing more […]

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