Articles by: Patricia Alberto

How Do You Define Museum?

The idea of the art museum is in constant flux. As a building type, it walks a fine line between aesthetics and purpose, a fusion of art and programmatic intent that speaks to artists, curators, patrons, and communities. As a firm that helps bring these complex projects to life, Gensler […]

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Traffic Museum

or its second year anniversary, Costa Rica’s leading fashion magazine, Traffic, wanted to celebrate in a unique and memorable way. The magazine approached Gensler to design a pop-up museum and exhibition at the landmarked Museo del Oro Precolombino (Pre-Colombian Gold Museum). The whole two-week event organized under the concept of “El […]

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The Rise of “Immersive” Art Why are tech-centric, projection-based exhibits suddenly everywhere?

The lights were off, the air smelled faintly of roses, and New Age music flowed from room to room. TeamLab, a Japanese art collective of six hundred “ultratechnologists”—artists, software engineers, animators, and architects—had taken over an eighty-five-hundred-square-foot gallery at San Francisco’s Asian Art Museum. Their “interactive landscape,” called “teamLab: Continuity,” […]

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