Visiting a museum should be a pleasure, not an endurance test. It’s no fun for anyone dragging a tired, bored child around a museum. It’s not enough just to give them a worksheet to complete as they walk around – they need to be involved and engaged with what they’re […]

An Instagram-friendly museum is opening in Vienna, with interactive spaces for young people to create their own art. Filled with brightly-coloured walls and giant objects, it has everything needed for the perfect selfie.

In three-hour workshops, employees from the divisions of visitor engagement, security, retail, and other public-facing sectors learned how to better serve museumgoers with disabilities. Their educators included nearly 10 individuals with diverse impairments whom MoMA had invited to share their experiences at cultural institutions.

In 2019, museums are enjoying the highest attendance they’ve had since their conception in the fifteenth century. This industry rivals sports turnout in capital generated, raking in $21 billion globally from visitor ticket purchases, special events, and donations. Technological innovations and new, contemporary experiences created to display museum exhibits are revolutionizing the […]

Museums and cultural institutions are proactively changing to expand their reach and appeal to new audiences, strengthening their role beyond cultural and heritage tourism.

Museums around the world are now incorporating digital technology within physical gallery spaces to cater to younger, more digitally-oriented generations. Tech-enhanced exhibits offer interactive, engaging, and more meaningful experiences for visitors. These immersive exhibitions allow visitors to go beyond physical limitations and place objects in context to become experiences that […]

With over 2 billion smartphone owners on the planet and most Americans spending at least 40% of their day using devices for things like grocery shopping, running errands, and even getting their dog walked, tech is here to stay. It’s everywhere -including museums and cultural institutions. And it is changing the way people engage […]

Museums today face both overt and subtle challenges. Institutional missions must be negotiated with shifting demographics, evolving visitor expectations, funding realignment, and ever-escalating technologies. Ideally, this leads to a richer and more memorable visitor experience, and encourages visitors to become museum advocates. But often, conflicting goals and strategies can make […]

Inspired by other popular pop-up selfie museums in other cities such as the Museum of Selfies in Hollywood or the Museum of Ice Cream in San Francisco, Gravensteen Haunted Productions, a team of veterans ‘Hauntrepreneurs’ who have been doing haunted house attractions since 1998 and within the D.C. area since […]

The Allentown Art Museum of the Lehigh Valley has served as a beacon of cultural heritage in Allentown, Pennsylvania for more than 75 years. Boasting a collection of over 17,000 works of visual art, the museum currently sees over 100,000 visitors each year and plays host to a number of […]